Five events. One season. Central Ontario's fight calendar. Fight Night Barrie runs five professional and amateur MMA cards at Sadlon Arena between August 2026 and August 2027, drawing from the GTA to the south and Northern Ontario to the north. Sponsorship is available for a single night or across the full season, with pricing published below.

The season

Five cards, August to August

Every event is at Sadlon Arena in Barrie, Ontario — an hour north of Toronto on the 400, and the anchor venue for Simcoe County and the Georgian Bay region.

1. 1August 15, 2026Season OpenerComplete
2. 2November 20, 2026Title Quest — Fall CardNext
3. 3February 2027Winter ShowdownScheduled
4. 4May 2027Spring FightsScheduled
5. 5August 2027Season FinaleScheduled

The season opener has already run. Season partnerships starting now begin with Title Quest on November 20 and cover the four remaining events — talk to us and we'll price it accordingly.

Packages

What it costs, up front

Single-event pricing and full-season pricing are both listed. Season partners pay less per event and hold their position across the whole calendar.

All sponsors receive premium floor seats as a minimum. VIP means a ringside table plus VIP lounge access. Availability is per event; exclusive tiers are held on a first-signed basis.

Side by side

What each tier includes

VIP means a ringside table plus VIP lounge access. All sponsors receive premium floor seats as a minimum.

Reach

Where your brand ends up

In the building

3,500 seats per event at Sadlon Arena. The August 2026 season opener drew 1,800 — our first event, with no prior card to build on. Fight fans arrive at doors and stay through the main event, so the average person is in your environment for roughly four hours with nothing competing for their attention between bouts. The audience skews 18 to 45 and comes in groups — gyms, workplaces, families of the athletes.

On the broadcast

Every card is broadcast live on pay-per-view through Millions.co. Cage, canvas and corner branding appears in the broadcast feed and in the photography that circulates afterward, which is where most of the afterlife of a fight night happens.

Millions.co reports more than 1.2 billion in total social reach across 10,000-plus athletes and 500-plus sports channels. That figure describes the platform, not a Fight Night Barrie audience — we quote it so you know the distribution you're buying into, not as a projection of your impressions.

Around the region

Barrie, Simcoe County and the Georgian Bay region form the core, with a steady share driving up from the Greater Toronto Area. We also draw north — Sudbury, North Bay and the surrounding communities — which puts the crowd on both sides of the corridor rather than in one catchment. Bus activation brings fans in from outside the city.

For a sponsor, that matters more than the raw number. A brand with locations or customers across Central and Northern Ontario reaches both in one night, in one room.

How we work

What you're actually buying

Sanctioned and properly run

Every Fight Night Barrie event runs under permit from the Office of the Athletics Commissioner of Ontario — commission-appointed officials, pre-fight medical clearance for every athlete, and medical staff at cage-side for the duration of the card. Your brand sits alongside a properly regulated event, not an unsanctioned one.

What we don't do

• Rotating ad spots. Your placement is yours for the night, not shared in a carousel.
• Promise fighter participation in your campaign. Athletes are independent — we'll make the introduction, but any appearance or content is a separate agreement directly with them.
• Sell inventory we can't deliver. If the venue or the commission won't allow a placement, we'll tell you before you sign.
• Inflate our numbers. Where a figure is a target rather than a result, we say so.

Charity partners

A portion of proceeds from every event goes to Big Brothers Big Sisters and to Movember, supporting youth mentorship and men's mental and physical health.

Timing

Print, mat production and poster runs lock roughly six weeks before an event, so signing earlier gets you materially more than signing late. For Title Quest on November 20, 2026, the practical deadline for full print inclusion is early October.

Get started

Tell us what you're trying to do

Give us the shape of it and we'll come back with a specific proposal. We reply within one business day.

Prefer email? [email protected] — put "Partnership" in the subject line and it reaches Pete Rodley, Director of Partnerships and PR.